NEW YORK (AP) - For the first time in its more than 30-year history, American Girl will sell a boy version of its pricey dolls.
The 18-inch "Logan Everett" doll will go on sale this week. American Girl, which is owned by Barbie maker Mattel Inc., says Logan is a drummer and will come with a doll-sized drum kit.
It's the latest move by Mattel to be more relevant to iPad-playing kids and their parents. A boy appeared in a Barbie commercial for the first time two years ago. And Barbie got a major makeover last year, giving the iconic doll several ethnicities and body shapes.
To boost sales, Mattel began selling American Girl dolls in Toys R Us stores late last year. Sales of the brand rose 4 percent during the last three months of 2016.
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