Studies: retail therapy may improve mood - WSLS 10 NBC in Roanoke/Lynchburg Va

Studies: retail therapy may improve mood

Posted: Updated:

"Retail therapy" may be more than a quaint catch phrase, new research suggests that easing sadness may be just a purchase away.

Shopping to improve one's mood, long derided as a temporary fix for the blues, has been the subject of a string of new reports and surveys that suggest that shopping while sad may indeed help ease this feeling and minimize the impact of a looming stressful event.

More than half of Americans say they have shopped and spent money to improve their mood, according to a survey released on Tuesday from Ebates.com. Although more women admitted to this behavior, with nearly 64% of women saying they've engaged in so-called retail therapy, some 40% of men attempted to shop their blues away.

While Ebates was not designed specifically for retail therapy shoppers, the phenomenon is core to the company's model as a place where consumers can locate deals and cash-back offers, said Mark Moran, Ebates' senior vice president of marketing and distribution.

"I think it'd be fascinating in a future study to look at time of day and see if retail therapy-type shopping happens most often in the afternoon or early evening, and then we might change the type of deals that we highlight on the site then," Moran added.

Among the 1,000 adults polled by TNS Global on behalf of Ebates in March, more than half said they think online shopping provides better therapy than visiting physical store locations.

"It's really convenient," Moran said, explaining why he thought shoppers felt that way. "I don't have to drive anywhere. If I have five minutes to shop, I can do it right now. I don't have to hop in a car."

Interestingly those with a household income of $75,000 or more were more likely to abstain from retail therapy than those on the opposite end of the income spectrum who make less than $30,000 and potentially have fewer bucks to spend.

Of those surveyed, nearly four out of 10 women said retail therapy improves a person's mood compared to about 21% of men.

  • 8 On Your SideMore>>

  • Pinellas homeowner ends up the loser after local government mistake on property taxes

    Pinellas homeowner ends up the loser after local government mistake on property taxes

    Tuesday, July 22 2014 1:39 PM EDT2014-07-22 17:39:35 GMT
    This Preservation land is at heart of homeowner tax dispute in PinellasThis Preservation land is at heart of homeowner tax dispute in Pinellas
    Melanie and Jeffrey Cornwell should have been getting a tax break for years on part of the homestead property in Dunedin they call their "little piece of Heaven." But due to a mistake at the Pinellas Property Appraiser's Office, they won't see any rebates for previous taxes, just a break on future tax bills.
    Melanie and Jeffrey Cornwell should have been getting a tax break for years on part of the homestead property in Dunedin they call their "little piece of Heaven." But due to a mistake at the Pinellas Property Appraiser's Office, they won't see any rebates for previous taxes, just a break on future tax bills.
  • RECALL: Fruit at trader Joe's & Costco

    RECALL: Fruit at trader Joe's & Costco

    Tuesday, July 22 2014 12:20 PM EDT2014-07-22 16:20:35 GMT
    A Central California company has issued a voluntary nationwide recall of specific lots of its fresh peaches, plums, nectarines and pluots over concerns of possible listeria contamination.
    A Central California company has issued a voluntary nationwide recall of specific lots of its fresh peaches, plums, nectarines and pluots over concerns of possible listeria contamination.
  • How thieves clone your credit cards

    How thieves clone your credit cards

    Tuesday, July 22 2014 9:15 AM EDT2014-07-22 13:15:02 GMT
    File photoFile photo
    Patricia Stack didn't know her debit card number had been stolen until she tried to withdraw money from her bank account. "A couple weeks ago I tried to get money out to pay my power bill and there was nothing in it."
    Patricia Stack didn't know her debit card number had been stolen until she tried to withdraw money from her bank account. "A couple weeks ago I tried to get money out to pay my power bill and there was nothing in it."
  • NewsMore>>

  • Man critically injured by street sweeper in St. Pete

    Man critically injured by street sweeper in St. Pete

    Tuesday, July 22 2014 3:16 PM EDT2014-07-22 19:16:44 GMT
    A man was critically injured Tuesday morning in St. Petersburg when he was run over by a street sweeper.
    A man was critically injured Tuesday morning in St. Petersburg when he was run over by a street sweeper.
  • Tampa veterinarian solves mystery behind dog's unusual injury

    Tampa veterinarian solves mystery behind dog's unusual injury

    Tuesday, July 22 2014 2:23 PM EDT2014-07-22 18:23:33 GMT
    Riccie could not walk because of an injury to her back. Family photoRiccie could not walk because of an injury to her back. Family photo
    A Tampa-area Tibetan spaniel is on the road to recovery after a quick-thinking veterinarian figured out what caused a mysterious wound to the dog's back, in one of the most unusual cases he's seen.
    A Tampa-area Tibetan spaniel is on the road to recovery after a quick-thinking veterinarian figured out what caused a mysterious wound to the dog's back, in one of the most unusual cases he's seen.
  • Pinellas homeowner ends up the loser after local government mistake on property taxes

    Pinellas homeowner ends up the loser after local government mistake on property taxes

    Tuesday, July 22 2014 1:39 PM EDT2014-07-22 17:39:35 GMT
    This Preservation land is at heart of homeowner tax dispute in PinellasThis Preservation land is at heart of homeowner tax dispute in Pinellas
    Melanie and Jeffrey Cornwell should have been getting a tax break for years on part of the homestead property in Dunedin they call their "little piece of Heaven." But due to a mistake at the Pinellas Property Appraiser's Office, they won't see any rebates for previous taxes, just a break on future tax bills.
    Melanie and Jeffrey Cornwell should have been getting a tax break for years on part of the homestead property in Dunedin they call their "little piece of Heaven." But due to a mistake at the Pinellas Property Appraiser's Office, they won't see any rebates for previous taxes, just a break on future tax bills.
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.