"I've looked at their beer list and everything that they've got posted and they've got some popular items," said Tim Belcher, a merchant at Roanoke's City Market.
More than two thousand pounds of ground beef packs the refrigerator here as Jack Brown's will begin serving customers this week. They will open on Market Street, taking the place of old Roanoke staple, Ernie's Bar and Grill which closed earlier this year. Center in the Square merchant Tim Belcher used to eat at Ernie's a lot
"I hated to see them go because everybody here on the market ate over there. It was a big draw for the market and I am just hoping that they fill their shoes," said Belcher. The restaurant, based in Harrison, they wanted to expand to Roanoke.
"It was a bigger city but still had a similar small town feel with a close knit community and we really like that and being a part of downtown is just a great opportunity for us," said Revereza.
Along with a disco ball dangling from the ceiling, Revereza says what is likely to be a draw for customers, are beer taps soon to be flowing from the front of an antique Ford truck, donated by the Star City's own Salvage Dogs
"We like to keep things local, so that was a huge thing for us. it fits with our look and our feel."
So as this burger joint gets ready to open, Revereza hopes he has found a calling in Roanoke. The only thing holding them back is standard paperwork for their ABC license.