New LOVEworks campaign hopes to boost tourism - WSLS 10 NBC in Roanoke/Lynchburg Va

New LOVEworks campaign hopes to boost tourism in Montgomery County

Posted: Updated:

You may have noticed some giant "love" artworks popping up in many different and unexpected places across Virginia, including some right here in our area.

Two of the newest "LOVEworks" have been created in the New River Valley.

The Virginia Tourism Corporation chose Downtown Blacksburg and the Christiansburg Aquatic Center to be the sites for the art.

"I think it's a good way to tap into the community," Blacksburg resident Phillip Bouiss says.

The idea is to use social media to connect with people across the state. The campaign is encouraging people to take pictures in front of the art and then post it to Facebook or Twitter using #LOVEVA.

"We are helping to extend that love is at the heart of every Virginia vacation." Lisa Bleakley, the Montgomery Regional Tourism Director says.

Bleakley hopes the LOVEworks will bring more people to the area.

She says the recent numbers show tourism in Montgomery County show revenue provided $121.8 million dollars in 2011. It also supporter1,200 jobs and $2.1 million dollars in local taxes 2011.

"We are really hoping, whether they are a resident or visitor, if they happen on a really cool thing, they want to share it with everybody and these days with our phones and we are able to instantly share anything," Bleakley says.

With a few shares and likes Montgomery County hopes to draw people in from near and far.

Share your photos on Facebook here.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Prostitution sting nets 31 arrests

    Prostitution sting nets 31 arrests

    Tuesday, April 20 2010 11:21 PM EDT2010-04-21 03:21:00 GMT
    31 people are in trouble with the law after a three day prostitution sting in Richmond. Police told NBC12 they targeted specific areas where residents and business owners complained about the illegal activity.
  • Fast food workers vow civil disobedience

    Fast food workers vow civil disobedience

    Saturday, July 26 2014 8:07 PM EDT2014-07-27 00:07:26 GMT
    Fast food workers from across the country have voted in suburban Chicago to escalate their campaign for higher wages and union representation by including civil disobedience.
    Comparing their campaign to the civil rights movement, fast food workers from across the country voted Saturday to escalate their efforts for $15-an-hour pay and union membership by using nonviolent civil disobedience.
  • Confederate Flag Protest in Lexington

    Confederate Flag Protest in Lexington

    Saturday, July 26 2014 7:30 PM EDT2014-07-26 23:30:10 GMT
    Organizers from the Sons of the Confederate Veterans held a rally in Lexington. This comes after the administration at Washington and Lee University recently decided to remove Confederate flags from Lee Chapel. 250 People from Maryland to Georgia participated in the rally. They say he purpose of the rally is to get the administration at Washington and Lee University to reverse their decision adn to education those who may have some misconceptions about the Confederate flag. Historian David Ch...
    Organizers from the Sons of the Confederate Veterans held a rally in Lexington. This comes after the administration at Washington and Lee University recently decided to remove Confederate flags from Lee Chapel. 250 People from Maryland to Georgia participated in the rally. They say he purpose of the rally is to get the administration at Washington and Lee University to reverse their decision adn to education those who may have some misconceptions about the Confederate flag. Historian David Ch...
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.