With Center in the Square now open to the public, Roanoke's economic development team wants to use it as a centerpiece to attract new businesses.
Economic Development Director Wayne Bowers said he sells the city to businesses based on the vibrant downtown, which is easier to see now with Center in the Square back open.
He said businesses want to see a city take care of its historical center and it always helps when you can show the finished product.
"The construction went on for a while and it's kind of hard to visualize what it looks like until it's really there. Now I think we can sell it better because it's actually functioning and open for business."
Bowers said seeing businesses like the Roanoke Natural Food Co-op opening in the City Market is definitely a good start.