Kroger, USO renew contract to support troops - WSLS 10 NBC in Roanoke/Lynchburg Va

Kroger, USO renew contract to support troops

Kroger's Mid-Atlantic region is contributing more than $100,000 to the Kroger Family of Stores' partnership with the USO to thank the men and women of the armed forces and their families.

          This year, Kroger's Honoring our Heroes campaign in stores will provide $2.3 million to support the USO's broad range of programs that assist service members and their families.  "We are delighted to join with the Kroger Family of Stores to honor our military and their families through the USO," said Allison McGee, spokesperson.  "Our stores in Virginia, West Virginia, North Carolina, Tennessee, Kentucky and Ohio are excited to be contributing $100,966 of the $2.3 million total to help our military and their families."

          Beginning today and during the coming two weeks, store-wide promotions will feature hundreds of popular products at special sales prices.  Customized shelf tags will highlight participating items, including Kroger's own products and items from key partners, including Unilever, Coca Cola, Kraft, Nestle, Frito Lay, Proctor and Gamble, ConAgra and Dannon.

          All funds raised will support the broad range of programs and services the USO provides to service members, their families, wounded, ill and injured troops and our veterans.  A private, nonprofit organization, the USO provides programs, services and entertainment events to enhance the quality of life for America's military personnel and their families wherever they serve. 

Customers and associates in the Kroger Mid-Atlantic region can show their support for our service members by donating spare change in specially-marked coin boxes at check-out stands or by rounding up their purchases at registers between June 23 and July 20.

          Kroger also is making a major commitment to hiring veterans, joining more than 90 other companies in the "100,000 Jobs Mission."  The program has a collective goal of hiring more than 100,000 transitioning service members and military veterans by 2020.  Since 2009, more than 17,000 veterans have joined Kroger.

          In addition, this summer Kroger stores will treat returning service members in communities within the Mid-Atlantic region to a "welcome home" meal of Kroger deli chicken and Coca-Cola.

          Kroger also is making it easier to support the troops online.  By visiting, customers can volunteer with the USO, make a donation or write a note to a service member.

          Kroger's Mid-Atlantic region operates 120 stores in Virginia, West Virginia, North Carolina and the eastern portions of Tennessee, Kentucky and Ohio from its headquarters in Roanoke.

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