Farmers market doubles value of shoppers' purchases - WSLS 10 NBC in Roanoke/Lynchburg Va

Farmers market doubles value of shoppers' purchases

Posted: Updated:

The Blacksburg Farmers Market is reaching out to draw more people to fresh, healthy and local fruits and vegetables.

"This is an effort to increase the number of low income people shopping at our market, having access to this excellent, local food that's available here," explained Jessica Schultz.

The market has been taking part in the Supplemental Nutrition Assistance Program, or SNAP, for three years and just this year, is doubling what SNAP customers who have little to no income can get for their dollar. "We double the value that people swipe for," Schultz said. "For example, if they swipe for $20, we give them $40."

Market vendor Jason Pall has noticed a difference in the number of tokens customers are exchanging for eligible food. "Our number of tokens have increased in the last year specifically, he said. "I'd say it's about twice the business." 250% according to market calculations. And SNAP shoppers aren't one time customers.

"They've all been pretty regular as well so we get the same customers week after week," Pall said.

Schultz says they're seeing more families sign up as a result which translates to more families purchasing and preparing healthy foods for their families using snap benefits. "It's been surprising, overwhelming, like really uplifting."

The double value program is paid for through donations and more are needed. Right now, the program is temporarily limiting what it doubles to $20 until the funds are replenished.

  • Virginia Settles ABC Lawsuit

    Virginia Settles ABC Lawsuit

    Thursday, July 31 2014 4:08 PM EDT2014-07-31 20:08:28 GMT
    Attorney General Mark Herring says the Commonwealth has reached a settlement with Elizabeth Daly in her $40 million lawsuit against several agents of the Virginia Department of Alcoholic Beverage Control.
    Attorney General Mark Herring says the Commonwealth has reached a settlement with Elizabeth Daly in her $40 million lawsuit against several agents of the Virginia Department of Alcoholic Beverage Control.
  • Franklin County accident causes lane closures on Brooks Mill Road

    State Trooper injured in accident on Brooks Mill Road

    State Trooper injured in accident on Brooks Mill Road

    Wednesday, July 30 2014 3:31 PM EDT2014-07-30 19:31:25 GMT
    State Police confirm that a trooper was involved in a crash Tuesday night.
    State Police confirm that a trooper was involved in a crash Tuesday night.
  • Fugitive sex offender captured in Roanoke

    Fugitive sex offender captured in Roanoke

    Fugitive sex offender captured in Roanoke

    Wednesday, July 30 2014 12:41 AM EDT2014-07-30 04:41:44 GMT
    ROANOKE (WSLS) - A man wanted for sex crimes against a minor was captured in Roanoke during a traffic stop.
    ROANOKE (WSLS) - A man wanted for sex crimes against a minor was captured in Roanoke during a traffic stop.
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.