Conservative group focusing on grassroots campaign in Virginia - WSLS 10 NBC in Roanoke/Lynchburg Va

Conservative group focusing on grassroots campaign in Southwest Virginia

Posted: Updated:
ROANOKE COUNTY -

Does the name American's for Prosperity ring a bell?

The conservative group was on television quite a bit leading up to the 2012 election.

It spent $1.3 million in the Roanoke-Lynchburg market in ads attacking President Obama.

That number jumps to $3.7 million if you include Richmond and Hampton Roads.

Now in 2013, Americans for Prosperity's President Tim Phillips is adjusting the organization's approach.

"We'll still do TV ads, they're important. They absolutely are a fast way to meet and deliver your message to a lot of people," Phillips said. "But we have to back those with real grassroots involvement which we're doing with days like today."

Phillips said there's added attention to the grassroots aspect.

"We were doing it a year ago, but I think we have a renewed emphasis and we're putting more time, more money, and more effort into it," he said.

That effort is focusing on voter registration.

On Tuesday, Phillips told a group of supporters in Roanoke County that he hopes to register 100,000 new Virginia voters.

He's hopeful many of those voters will be registered and participating in November's gubernatorial election.

How active Americans for Prosperity will be on television during that race is still unclear.

"I doubt we'll be endorsing candidates," Phillips said. "Certainly we will be looking at the policies of each of these two candidates and we may educate and tell folks where they stand on the issues and let them make up their own minds."

Minds they will likely try to influence over the phone and possibly over the air.

Other organizations aren't waiting to make a decision.

The liberal Super PAC American Bridge 21st Century has already released several online ads attacking the record of Republican Gubernatorial nominee Ken Cuccinelli.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Vigil held for 2-year-old girl who died after being left in hot van

    Vigil held for 2-year-old girl who died after being left in hot van

    Monday, September 1 2014 8:30 PM EDT2014-09-02 00:30:57 GMT
    Roanoke City Police are investigating the incident surrounding the death of a 2-year-old girl. According to a news release from police, officers were called to the 1500 block of Kenwood Boulevard SE at 4:27 p.m. Sunday for an unresponsive child.
    Roanoke City Police are investigating the incident surrounding the death of a 2-year-old girl. According to a news release from police, officers were called to the 1500 block of Kenwood Boulevard SE at 4:27 p.m. Sunday for an unresponsive child.
  • Kraft Foods recalls over 7,500 cases of Kraft American Singles

    Kraft Foods recalls over 7,500 cases of Kraft American Singles

    Tuesday, September 2 2014 2:43 AM EDT2014-09-02 06:43:53 GMT
    (WSLS)-- Kraft Foods announces a voluntary recall of more than 7,500 cases of craft singles cheese slices.The company says the recall is a precaution after a supplier failed to store the cheese in accordance with Kraft temperature standards.No complaints or illnesses have been reported. If you have one of the affected packages, return it to the store where it was purchased for a full refund.Here are the affected items:Product Name:12 oz Kraft American Singles (16 slices)Best When Used by Date...
    (WSLS)-- Kraft Foods announces a voluntary recall of more than 7,500 cases of craft singles cheese slices.The company says the recall is a precaution after a supplier failed to store the cheese in accordance with Kraft temperature standards.No complaints or illnesses have been reported. If you have one of the affected packages, return it to the store where it was purchased for a full refund.Here are the affected items:Product Name:12 oz Kraft American Singles (16 slices)Best When Used by Date...
  • Community mourns loss of two-year-old girl left behind in hot car

    Community mourns loss of 2-year-old girl left behind in hot car

    Community mourns loss of 2-year-old girl left behind in hot car

    Monday, September 1 2014 9:50 PM EDT2014-09-02 01:50:01 GMT
    Dozens of people in the community in Southeast Roanoke gathered and circled around to remember the life of a two-year-old girl.
    Dozens of people in the community in Southeast Roanoke gathered and circled around to remember the life of a two-year-old girl.
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.