Like most non-profits, the Community Outreach Program of Roanoke is always looking for new ways to raise money.
So for the first time in 2013 they asked for it through a series of grant requests.
Program leaders found more support than they ever expected.
"At first it was a big shock to me," said Community Outreach Executive Director Beck Parsons.
She said in 2012 the program had zero grants to work with and primarily relied on donations like books and clothes.
Now thanks to organizations like the Foundation for Roanoke Valley, the AEP Foundation, and the United Methodist Church nearly $100,000 in new money is on the table.
"We have really tapped into how wonderful this program is and let people know about it. I think once people know, the generosity is just overflowing and overwhelming."
That money is being put to good use.
Parsons said the money will pay for the food security program, which sends meals home with kids every weekend during the school year.
It's also helping the Community Outreach Program of Roanoke add 15 kids, bringing the local total to nearly 100.
"We're able to really get out into the community and show how much the community can care about kids when they know what they need," she said.