The initials statistics after three Roanoke Valley localities raised lodging taxes in order to help Virginia Blue Ridge, the brand name for the Roanoke Valley Convention & Visitors Bureau, point to the tax increase being money well spent.
In May, Virginia's Blue Ridge announced it would essentially double its annual budget starting July 1st.
Roanoke, Roanoke County, and Salem all agreed to increase lodging taxes, starting on January 1st, with the money going solely to pay for marketing tourism in the Roanoke Valley.
Virginia's Blue Ridge budget went from $1.3 million to $2.3 million, with $1 million allocated for marketing.
"We've been doing well and now we're seeing it grow," explained Catherine Fox, Virginia's Blue Ridge director of tourism and communication.
Roanoke, Roanoke County, Salem, and Botetourt County are all seeing increases in room demand according to statistics provided from Virginia's Blue Ridge.
The localities involved are also all reporting increases in revenues from the lodging tax.