Initial stats on Roanoke Valley lodging tax increase show money - WSLS 10 NBC in Roanoke/Lynchburg Va

Initial stats on Roanoke Valley lodging tax increase show money well spent

Posted: Updated:

The initials statistics after three Roanoke Valley localities raised lodging taxes in order to help Virginia Blue Ridge, the brand name for the Roanoke Valley Convention & Visitors Bureau, point to the tax increase being money well spent.

In May, Virginia's Blue Ridge announced it would essentially double its annual budget starting July 1st.

Roanoke, Roanoke County, and Salem all agreed to increase lodging taxes, starting on January 1st, with the money going solely to pay for marketing tourism in the Roanoke Valley.

Virginia's Blue Ridge budget went from $1.3 million to $2.3 million, with $1 million allocated for marketing.

"We've been doing well and now we're seeing it grow," explained Catherine Fox, Virginia's Blue Ridge director of tourism and communication.

Roanoke, Roanoke County, Salem, and Botetourt County are all seeing increases in room demand according to statistics provided from Virginia's Blue Ridge.

The localities involved are also all reporting increases in revenues from the lodging tax.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Floydfest wraps up 'Revolutionary' festival

    Floydfest wraps up 'Revolutionary' festival

    Monday, July 28 2014 5:42 PM EDT2014-07-28 21:42:30 GMT
    This weekend wrapped up Floydfest 2014, an event thirteen years in the making that WSLS proudly sponsors.
    This weekend wrapped up Floydfest 2014, an event thirteen years in the making that WSLS proudly sponsors.
  • Bedford Sheriff Department searches home on Nemmo Road

    Bedford Sheriff Department searches home on Nemmo Road

    Monday, July 28 2014 8:23 PM EDT2014-07-29 00:23:16 GMT
    There was a flurry of police activity Monday in Bedford County.
    There was a flurry of police activity Monday in Bedford County.
  • Prostitution sting nets 31 arrests

    Prostitution sting nets 31 arrests

    Tuesday, April 20 2010 11:21 PM EDT2010-04-21 03:21:00 GMT
    31 people are in trouble with the law after a three day prostitution sting in Richmond. Police told NBC12 they targeted specific areas where residents and business owners complained about the illegal activity.
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.