Fisher-Price and Open Solutions under fire for misleading claims - WSLS 10 NBC in Roanoke/Lynchburg Va

Fisher-Price and Open Solutions under fire for misleading claims

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Changes could come to the way apps are marketed toward babies.

A children's advocacy group is asking the Federal Trade Commission to crack down on Fisher-Price and Open Solutions over how the two advertise their phone and tablet apps for infants as young as six months.

The group, Campaign for a Commercial Free Childhood, is saying the companies have no scientific basis for claims that their products are "educational".

Professor of Pediatrics, Colleen Kraft, says she's seen no research to back those claims either. She says, "There is no advantage to them by doing it earlier. In fact it's a disadvantage to them because they are not learning how to learn, how to explore, and how to make sense of the things in front of them."

Doctor Kraft recommends that parents wait to expose their children to technology until the age of two.

She urges that even at that age, children should be eased into the world of technology. She compares technology to junk food, saying it's good for kids in moderation.

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