Roanoke leaders hope a state tourism grant will them help boost attendance for some outdoor events.
The more than $21,000 grant will be used to buy online advertisements for the 'Go Outside Festival" and the Blue Ridge Marathon.
This will be the third year for the Go Outside Festival.
Organizers say last year $85,000, but they hope the new money will help them reach at least $10,000 this year.
"We want to attract people from outside the state of Virginia and in order to do that we need help leverage our efforts to get the word out," Director of Outdoor Branding, Pete Eshelman says. "What this Virginia tourism grant does is it allows us to support the events with key placed adds, geographically placed ads."
The Go Outside Festival is October 18th through the 20th.