"Let Me Be Frank:" Coach Frank Beamer's story - WSLS 10 NBC in Roanoke/Lynchburg Va

"Let Me Be Frank:" Coach Frank Beamer's story

Posted: Updated:

Virginia Tech's head football coach, Frank Beamer. When many of us think about him, only one side comes to mind- on the football field addressing media questions soon after.

In a book released over the weekend, "Let Me Be Frank," the head coach has decided to really open up.

"One review said it was poignant critical and revealing," says Coach Beamer. "So those are three words that are not used with me very much, but I think there are some interesting stories and I think Jeff made it interesting."

Frank Beamer and author, Jeff Snook, first decided to take on the project a few years ago.

"He had a very interesting childhood with the fire and the Allen tragedy and his siblings," says Snook, "I knew about the fire and other things in his life that I thought would be an interesting book."

"He convinced me to pick up from the first book," says Beamer. "And from then to now."

And a lot has happened since his last book. In 2000, Coach Beamer briefly accepted a head coaching job in North Carolina, before changing his mind to stay with his Hokies.

In 2007, tragedy struck at Virginia Tech, and Coach Frank Beamer spoke with many of the families who were affected by the mass shooting that April morning.

Over the many football seasons since then, Virginia Tech has seen a lot of triumph and faced some failure head on. All topics that are discussed in the book.

"It's just the truth," says Snook. "And aside from anything that would hurt someone's feelings or get them in trouble, those are the only things we stayed away from."

In one of the most revealing portions of the book, Coach Beamer addresses the 9 days during which he had accepted a job in North Carolina.

"One thing people don't understand, is he wasn't looking at the job to further his career," says Snook. "He was in a situation where his assistants weren't being compensated with the norm in college football and what they had accomplished. He wanted to better their lives and make sure they were taken care of."

A recent incident with another coach brought his decision to stay full circle.

"It wasn't anything North Carolina did wrong I have great respect for them," said Coach Beamer. "I just couldn't leave Virginia Tech. When it came time to hire coaches this year, I was looking at a guy who was at another school, at his alma mater. In the end, he couldn't get on the plane. He called me and said, 'Hey, I just can't leave the school.' And I said 'Hey, I understand it happened to me.'"

The book doesn't just focus on topics that are rarely discussed, it also reveals a side of Coach Frank Beamer that many of his fans may not get the chance to see.

"With frank, what you see is what you get," says Snook. "He's a very nice man very honest. He has a lot of integrity, everything you would want in a head football coach."

"I enjoy being around people, and occasionally maybe I'm funny, I don't know," says Coach Beamer.

There's no question that the coach's childhood, career and many other important aspects of his life are all laid out in maroon and orange.

"I have a great family, brothers and sisters mom and dad," says Coach Beamer. "I'm tremendously proud of them. I've been fortunate to marry a great girl and have two great kids and now they've got their spouse. And so, again, life is good."

A good life, both on and off the football field.

  • Accident causing lane closures on Interstate 81-North

    UPDATE: Interstate 81 lane reopens after Botetourt Crash

    UPDATE: Interstate 81 lane reopens after Botetourt Crash

    Friday, July 25 2014 8:49 AM EDT2014-07-25 12:49:42 GMT
    Two lanes are still closed but traffic is now passing on the right shoulder.
    Two lanes are still closed but traffic is now passing on the right shoulder.
  • UPDATE: Crash on Interstate 81 in Montgomery Co.

    UPDATE: Crash on Interstate 81 in Montgomery Co.

    Friday, July 25 2014 9:09 AM EDT2014-07-25 13:09:04 GMT
    All lanes on I-81 southbound are closed due to a tractor trailer crash near mile marker 120
    All lanes on I-81 southbound are closed due to a tractor trailer crash near mile marker 120
  • Floydfest attracts people from all walks of life

    Floydfest attracts people from all walks of life

    Wednesday, July 23 2014 11:26 PM EDT2014-07-24 03:26:58 GMT
    FloydFest 13 kicked off on Wednesday. Thousands of people from different walks of life will attend various events. Some come to the music festival to escape the monotony of everyday living."
    FloydFest 13 kicked off on Wednesday. Thousands of people from different walks of life will attend various events. Some come to the music festival to escape the monotony of everyday living."

Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.