"Let Me Be Frank:" Coach Frank Beamer's story - WSLS 10 NBC in Roanoke/Lynchburg Va

"Let Me Be Frank:" Coach Frank Beamer's story

Posted: Updated:
BLACKSBURG, VA -

Virginia Tech's head football coach, Frank Beamer. When many of us think about him, only one side comes to mind- on the football field addressing media questions soon after.

In a book released over the weekend, "Let Me Be Frank," the head coach has decided to really open up.

"One review said it was poignant critical and revealing," says Coach Beamer. "So those are three words that are not used with me very much, but I think there are some interesting stories and I think Jeff made it interesting."

Frank Beamer and author, Jeff Snook, first decided to take on the project a few years ago.

"He had a very interesting childhood with the fire and the Allen tragedy and his siblings," says Snook, "I knew about the fire and other things in his life that I thought would be an interesting book."

"He convinced me to pick up from the first book," says Beamer. "And from then to now."

And a lot has happened since his last book. In 2000, Coach Beamer briefly accepted a head coaching job in North Carolina, before changing his mind to stay with his Hokies.

In 2007, tragedy struck at Virginia Tech, and Coach Frank Beamer spoke with many of the families who were affected by the mass shooting that April morning.

Over the many football seasons since then, Virginia Tech has seen a lot of triumph and faced some failure head on. All topics that are discussed in the book.

"It's just the truth," says Snook. "And aside from anything that would hurt someone's feelings or get them in trouble, those are the only things we stayed away from."

In one of the most revealing portions of the book, Coach Beamer addresses the 9 days during which he had accepted a job in North Carolina.

"One thing people don't understand, is he wasn't looking at the job to further his career," says Snook. "He was in a situation where his assistants weren't being compensated with the norm in college football and what they had accomplished. He wanted to better their lives and make sure they were taken care of."

A recent incident with another coach brought his decision to stay full circle.

"It wasn't anything North Carolina did wrong I have great respect for them," said Coach Beamer. "I just couldn't leave Virginia Tech. When it came time to hire coaches this year, I was looking at a guy who was at another school, at his alma mater. In the end, he couldn't get on the plane. He called me and said, 'Hey, I just can't leave the school.' And I said 'Hey, I understand it happened to me.'"

The book doesn't just focus on topics that are rarely discussed, it also reveals a side of Coach Frank Beamer that many of his fans may not get the chance to see.

"With frank, what you see is what you get," says Snook. "He's a very nice man very honest. He has a lot of integrity, everything you would want in a head football coach."

"I enjoy being around people, and occasionally maybe I'm funny, I don't know," says Coach Beamer.

There's no question that the coach's childhood, career and many other important aspects of his life are all laid out in maroon and orange.

"I have a great family, brothers and sisters mom and dad," says Coach Beamer. "I'm tremendously proud of them. I've been fortunate to marry a great girl and have two great kids and now they've got their spouse. And so, again, life is good."

A good life, both on and off the football field.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Sex offender arrested after being found at child day care center

    Sex offender arrested after being found at child day care center

    Thursday, April 17 2014 2:30 PM EDT2014-04-17 18:30:22 GMT
    A man whose record indicates he's a violent sex offender, has been arrested after being found at Shining Star Family Center on Williamson Road.Police say James Marion Floyd the 4th has been charged with being present on the property of a child day care center during business hours, and with two counts of failing to register his address as a violent sex offender. Police arrested him on Tuesday.Shining Star Family Center is a religious-based child care facility that also offers dance lessons an...
    A man whose record indicates he's a violent sex offender, has been arrested after being found at Shining Star Family Center on Williamson Road.Police say James Marion Floyd the 4th has been charged with being present on the property of a child day care center during business hours, and with two counts of failing to register his address as a violent sex offender. Police arrested him on Tuesday.Shining Star Family Center is a religious-based child care facility that also offers dance lessons an...
  • VA: Man will get warning instead of $525 citation for $.89 drink refill

    VA: Man will get warning instead of $525 citation for $.89 drink refill

    Thursday, April 17 2014 4:43 PM EDT2014-04-17 20:43:50 GMT
    Officials with the VA Medical Center in downtown Charleston say a North Charleston man who was initially federally charged with a $525 fine for an $.89 drink refill will instead be given a warning.
    Officials with the VA Medical Center in downtown Charleston say a North Charleston man who was initially federally charged with a $525 fine for an $.89 drink refill will instead be given a warning.
  • VCOM Makes a Difference

    VCOM Makes a Difference

    Thursday, April 17 2014 5:29 PM EDT2014-04-17 21:29:56 GMT
    The economy and rural communities are benefiting from more than 10 years since the first class began at the VCOM in Blacksburg. According to research from National Center for Rural Health Works, the total
    The economy and rural communities are benefiting from more than 10 years since the first class began at the VCOM in Blacksburg. According to research from National Center for Rural Health Works, the total VCOM economic impact for Virginia from June 2011 to June 2012 was $119,971,273. Here's a break down $1,312,650 in visitor spending $35,842,137 in student spending $
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.