Virginia Tech's head football coach, Frank Beamer. When many of us think about him, only one side comes to mind- on the football field addressing media questions soon after.
In a book released over the weekend, "Let Me Be Frank," the head coach has decided to really open up.
"One review said it was poignant critical and revealing," says Coach Beamer. "So those are three words that are not used with me very much, but I think there are some interesting stories and I think Jeff made it interesting."
Frank Beamer and author, Jeff Snook, first decided to take on the project a few years ago.
"He had a very interesting childhood with the fire and the Allen tragedy and his siblings," says Snook, "I knew about the fire and other things in his life that I thought would be an interesting book."
"He convinced me to pick up from the first book," says Beamer. "And from then to now."
And a lot has happened since his last book. In 2000, Coach Beamer briefly accepted a head coaching job in North Carolina, before changing his mind to stay with his Hokies.
In 2007, tragedy struck at Virginia Tech, and Coach Frank Beamer spoke with many of the families who were affected by the mass shooting that April morning.
Over the many football seasons since then, Virginia Tech has seen a lot of triumph and faced some failure head on. All topics that are discussed in the book.
"It's just the truth," says Snook. "And aside from anything that would hurt someone's feelings or get them in trouble, those are the only things we stayed away from."
In one of the most revealing portions of the book, Coach Beamer addresses the 9 days during which he had accepted a job in North Carolina.
"One thing people don't understand, is he wasn't looking at the job to further his career," says Snook. "He was in a situation where his assistants weren't being compensated with the norm in college football and what they had accomplished. He wanted to better their lives and make sure they were taken care of."
A recent incident with another coach brought his decision to stay full circle.
"It wasn't anything North Carolina did wrong I have great respect for them," said Coach Beamer. "I just couldn't leave Virginia Tech. When it came time to hire coaches this year, I was looking at a guy who was at another school, at his alma mater. In the end, he couldn't get on the plane. He called me and said, 'Hey, I just can't leave the school.' And I said 'Hey, I understand it happened to me.'"
The book doesn't just focus on topics that are rarely discussed, it also reveals a side of Coach Frank Beamer that many of his fans may not get the chance to see.
"With frank, what you see is what you get," says Snook. "He's a very nice man very honest. He has a lot of integrity, everything you would want in a head football coach."
"I enjoy being around people, and occasionally maybe I'm funny, I don't know," says Coach Beamer.
There's no question that the coach's childhood, career and many other important aspects of his life are all laid out in maroon and orange.
"I have a great family, brothers and sisters mom and dad," says Coach Beamer. "I'm tremendously proud of them. I've been fortunate to marry a great girl and have two great kids and now they've got their spouse. And so, again, life is good."
A good life, both on and off the football field.