The Fresh Market will open its tenth store in the Commonwealth this morning at 8:00 a.m., and some of the proceeds will benefit local heroes.
Mayor Gillette will christen the store at 8:15 a.m. by "cracking the parmesan," according to Catherine Koonce, a PR representative for the store.
In honor of the opening taking place on 9/11, at least 5% of opening day sales will be donated to the local branch of the Travis Manion Foundation. The Foundation hosted a Heroes Run in Lynchburg this past weekend.
Grand opening activities will include chef demonstrations, food sampling throughout the store, and drawings for The Fresh Market gift cards, the company said in a news release. A sample-sized bag of the company's gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers, it read.
The latest store will be located at 3901 Old Forest Road, in The Fresh Market Station shopping center.
Last month, The Fresh Market held a job fair in Lynchburg, announcing it was hiring up to 90 workers as managers and other food specialists.
The 24,600 square foot store will include a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, according to the chain.