Fresh Market opening in Lynchburg today - WSLS 10 NBC in Roanoke/Lynchburg Va

Fresh Market opening in Lynchburg today; proceeds donated to local heroes

Posted: Updated:
LYNCHBURG, VA -

The Fresh Market will open its tenth store in the Commonwealth this morning at 8:00 a.m., and some of the proceeds will benefit local heroes.

Mayor Gillette will christen the store at 8:15 a.m. by "cracking the parmesan," according to Catherine Koonce, a PR representative for the store.

In honor of the opening taking place on 9/11, at least 5% of opening day sales will be donated to the local branch of the Travis Manion Foundation. The Foundation hosted a Heroes Run in Lynchburg this past weekend.

Grand opening activities will include chef demonstrations, food sampling throughout the store, and drawings for The Fresh Market gift cards, the company said in a news release. A sample-sized bag of the company's gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers, it read.

The latest store will be located at 3901 Old Forest Road, in The Fresh Market Station shopping center.

Last month, The Fresh Market held a job fair in Lynchburg, announcing it was hiring up to 90 workers as managers and other food specialists.

The 24,600 square foot store will include a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, according to the chain.

  • Most Popular StoriesMost Popular StoriesMore>>

  • April Mugshots

    April Mugshots

    Tuesday, April 22 2014 2:42 PM EDT2014-04-22 18:42:32 GMT
    Thomas Allen WinstonThomas Allen Winston
    The following are mugshots and charges of individuals arrested between April 1-4 by the Sullivan County Sheriff's Office.
    The following are mugshots and charges of individuals arrested between April 1-4 by the Sullivan County Sheriff's Office.
  • Update: Roanoke police investigating shooting in Schewels parking lot

    UPDATE: Roanoke police investigating shooting in Schewels parking lot

    UPDATE: Roanoke police investigating shooting in Schewels parking lot

    Thursday, April 24 2014 4:19 PM EDT2014-04-24 20:19:31 GMT
     Roanoke Police are investigating after a man was shot in the Schewels parking lot on the 3600 block of Ferncliff Avenue. Police says it does not appear to be a random act. One man was shot and taken to the hospital.
     Roanoke Police are investigating after a man was shot in the Schewels parking lot on the 3600 block of Ferncliff Avenue. Police says it does not appear to be a random act. One man was shot and taken to the hospital.
  • March Mugshots

    March Mugshots

    Monday, April 7 2014 12:49 PM EDT2014-04-07 16:49:38 GMT
    Michelle Marie Bussiere was arrested last week and charged with identity theft, forgery, theft under $500, among other charges.  (Source: Sullivan County Sheriff's Office)Michelle Marie Bussiere was arrested last week and charged with identity theft, forgery, theft under $500, among other charges. (Source: Sullivan County Sheriff's Office)
    This photo gallery features mugshots of individuals arrested in northeast Tennessee and southwest Virginia. 
    This photo gallery features mugshots of individuals arrested in northeast Tennessee and southwest Virginia. 
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.