Nationwide shifting NASCAR sponsorship to Cup - WSLS 10 NBC in Roanoke/Lynchburg Va

Nationwide shifting NASCAR sponsorship to Cup

Posted: Updated:
  • SportsSportsMore>>

  • Hokies Prep for Ohio State

    Hokies Prep for Ohio State

    Monday, September 1 2014 9:40 PM EDT2014-09-02 01:40:12 GMT
    Virginia Tech knows it will have its hands full when the team takes the field in Columbus Ohio Saturday, Sept. 6.
    Virginia Tech knows it will have its hands full when the team takes the field in Columbus Ohio Saturday, Sept. 6.
  • Hokie Newcomers Make Waves Early

    Hokie Newcomers Make Waves Early

    Sunday, August 31 2014 8:36 PM EDT2014-09-01 00:36:52 GMT
    Associated PressBLACKSBURG, Va. (AP) - Virginia Tech entered its season opener with 32 players on the dress squad who never had played in a collegiate game for the Hokies, including 17 true freshmen and a starting quarterback who transferred in over the summer.Considering what transpired on the field, head coach Frank Beamer came out of the game feeling rather positive about his team's potential for this season.Behind...
    Associated PressBLACKSBURG, Va. (AP) - Virginia Tech entered its season opener with 32 players on the dress squad who never had played in a collegiate game for the Hokies, including 17 true freshmen and a starting quarterback who transferred in over the summer.Considering what transpired on the field, head coach Frank Beamer came out of the game feeling rather positive about his team's potential for this season.Behind...
  • Brewer and Hokies win opener vs. William and Mary

    Brewer and Hokies win opener vs. William and Mary

    Saturday, August 30 2014 10:53 PM EDT2014-08-31 02:53:49 GMT
    JIMMY ROBERTSONAssociated PressBLACKSBURG, Va. (AP) - Michael Brewer threw for 251 yards with two touchdown passes, and Virginia Tech beat William Mary 34-9 in the season-opener for both teams on Saturday.Brewer, a transfer from Texas Tech, completed 23 of 30 passes, including touchdown passes of 13 yards to Isaiah Ford and 8 yards to Bucky Hodges.Virginia Tech pulled away by scoring on three straight drives and four...
    JIMMY ROBERTSONAssociated PressBLACKSBURG, Va. (AP) - Michael Brewer threw for 251 yards with two touchdown passes, and Virginia Tech beat William Mary 34-9 in the season-opener for both teams on Saturday.Brewer, a transfer from Texas Tech, completed 23 of 30 passes, including touchdown passes of 13 yards to Isaiah Ford and 8 yards to Bucky Hodges.Virginia Tech pulled away by scoring on three straight drives and four...

JENNA FRYER
AP Auto Racing Writer

    
CHARLOTTE, N.C. (AP) - Nationwide will end its seven-year run as entitlement sponsor of NASCAR's second-largest series at the end of the 2014 season and refocus its motorsports spending to other areas of the industry.
    
NASCAR announced a new deal Wednesday to extend Nationwide's contract as its official auto, home, life and business insurance partner through 2017. The insurer also becomes the presenting sponsor of the Betty Jane France Humanitarian Award.
    
Nationwide to spend more on track sponsorships and in the Sprint Cup Series, where it recently funded the car of two-time Nationwide Series champion Ricky Stenhouse Jr. at Bristol and Richmond. Nationwide has a three-race commitment with Stenhouse this season, and has agreed to sponsor four Sprint Cup races next year.
    
"It's a natural evolution for Nationwide Insurance to move our marketing investment to the NASCAR Sprint Cup Series, and we'll continue to put tremendous effort behind all of our NASCAR marketing platforms in the years to come," said Nationwide chief marketing officer Matt Jauchius.
    
NASCAR will search for just the third sponsor since the its No. 2 series debuted in 1982. Anheuser-Busch sponsored the development series through 2007, then was replaced by Nationwide in 2008 in a deal worth at least $8 million a year to NASCAR.
    
NASCAR chief sales officer Jim O'Connell, part of the team that extended Sprint's entitlement deal with the Cup Series, extended Nationwide and signed Camping World as sponsor of the Truck Series, will look for a replacement.
    
"We've been thrilled with Nationwide as a partner and they've helped us grow our series tremendously as just the second partner in 31 years," O'Connell said. "We're pleased Nationwide is staying in NASCAR and increasing its spend in other areas of the industry, and now we'll look for a replacement.
    
"It's an opportunity for us to get someone already involved in NASCAR involved in a bigger way, or perhaps bring in another Fortune 500 company that isn't already involved in NASCAR. We look at the series as a tremendous asset and an opportunity to increase someone's involvement."
    
Sprint's sponsorship of the top Cup series was extended in 2011 and runs through 2016. Camping World's sponsorship of the Truck Series runs through the 2015 season.
    
NASCAR is still facing an identity crisis in the Nationwide Series despite a rule adopted in 2011 that allows drivers to earn points in only one series. It was designed to put more emphasis on the young, developing drivers after five consecutive seasons of Sprint Cup stars winning the championship while moonlighting in Nationwide.
    
While it led to consecutive titles for Stenhouse Jr., Cup drivers still compete in the Nationwide races with overwhelming success. Cup drivers have won 22 of the 26 Nationwide races this season - and Kyle Busch has 10 of the victories.
    
O'Connell said Nationwide found great success marketing around the up-and-coming drivers. Jauchius added the series is a true ladder system for all parties.
    
"''The NASCAR Nationwide Series is a great proving ground not only for drivers and crew members, but for sponsors, too," Jauchius said.

Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.