Valley View Mall's Positively Pink Parade & Party raises thousan - WSLS 10 NBC in Roanoke/Lynchburg Va

Valley View Mall's Positively Pink Parade & Party raises thousands for local program

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More than three hundred people came out for the festivities at Valley View Mall on Saturday.

Organizers tell WSLS the event raised about five thousand dollars for Every Woman's Life.  EWL is a program that provides mammograms to women who are under-insured or un-insured.  The program is offered through Carilion Clinic and the Virginia Department of Health.

Panera's ring and bagel sales have raised more than fifty thousand dollars for the program over the years.  Panera Bread hopes to raise fifteen to twenty thousand this year.

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