The days after Thanksgiving are "Black Friday,” "Small Business Saturday," "Cyber Monday" and now we have another to add to the list, #GivingTuesday.
#GivingTuesday started just last year and was founded by New York's 92nd Street YMCA to encourage people to make a difference in their community.
In just one year the effort has gone viral with the help of social media.
United way Roanoke Valley has jumped on board and is really pushing for folks here to give on December 3rd.
“In Roanoke we have the ability to do great things. Roanoke's one of the more generous spots on the globe I must say and we're hoping that we become one of the cities, one of the regions that people look at as one of the most giving in the world,” said Frank Rogan, United Way President and CEO.
Rogan is hoping next year #GivingTuesday will grow to include volunteer opportunities as well.
Organizers of the effort are encouraging folks to post giving on social media with #GivingTuesday.
The masked ISIS militant who appears to be shown beheading American journalist Steve Sotloff spoke on video before killing him, saying, “just as your missiles continue to strike our people our knife will continue to strike the necks of your people."
The Islamic State militant group released a video Tuesday that it claimed shows the beheading of American journalist Steven Sotloff.