Several Blacksburg businesses are coming together to form a partnership.
Businesses along University City Boulevard will soon create a merchants association, similar to what's already in place on South Main Street.
The association will allow the businesses to work together while also forming more direct partnerships with community events and town council.
"It's the businesses that know best what they need," said Blacksburg Mayor Ron Rordam. "If they can come together as a group and say 'here's what will help us', I think that will help us in government do our job a lot better."
The merchant association is expected to officially form in early spring.