Delta to end non-stop service between Roanoke and New York - WSLS 10 NBC in Roanoke/Lynchburg Va

Delta to end non-stop service between Roanoke and New York

Posted: Updated:
It was a little more than a year ago that Delta began offering a daily, non-stop flight between Roanoke and New York-La Guradia.  But it's been a turbulent road for the airline since.

"Delta was seeing loads that were about 70 percent empty," said Jacqueline Shuck, Executive Director of Roanoke Regional Airport.  "Airlines aren't in the business of flying 70 percent empty."

Shuck says one of the key issues with the flight is its schedule.  The plane departs from Roanoke early in the morning and arrives from New York late at night.  Many passengers, she says, prefer to take a one-stop flight to New York via Charlotte, Washington DC, or Philadelphia during the day.

Roanoke Regional helped market the flight over the summer in hopes of getting more people on it.  But ultimately, Delta wasn't seeing the numbers it wanted -- and recently told airport officials it would be ending the service in mid-February 2014.

"We hate to lose any service," said Shuck.  "We work very hard to maintain it.  That's why we tried so hard with an additional marketing initiative on our part in order to keep this service.  But you can't force people to get on airplanes."

Shuck says the airport is in early talks with United to see if it would be interested in offering a non-stop flight to and from Newark.  The goal, she says, is to continue giving passengers direct access to the New York metropolitan area.

"It's a long track, usually, to get additional service," said Shuck.  "But they've been willing to answer the phone and that's always a good start.  So we are working with them right now to see what we can do to convince them we would be a good market for them."

Delta will continue to offer flights between Roanoke and Atlanta, as well as Roanoke and Detroit.

A spokesperson for the airline confirmed their final service between Roanoke and New York will be Thursday, February 13, but declined to comment further.







  • Franklin County accident causes lane closures on Brooks Mill Road

    State Trooper injured in accident on Brooks Mill Road

    State Trooper injured in accident on Brooks Mill Road

    Wednesday, July 30 2014 3:31 PM EDT2014-07-30 19:31:25 GMT
    State Police confirm that a trooper was involved in a crash Tuesday night.
    State Police confirm that a trooper was involved in a crash Tuesday night.
  • Fugitive sex offender captured in Roanoke

    Fugitive sex offender captured in Roanoke

    Fugitive sex offender captured in Roanoke

    Wednesday, July 30 2014 12:41 AM EDT2014-07-30 04:41:44 GMT
    ROANOKE (WSLS) - A man wanted for sex crimes against a minor was captured in Roanoke during a traffic stop.
    ROANOKE (WSLS) - A man wanted for sex crimes against a minor was captured in Roanoke during a traffic stop.
  • Roanoke Police investigate shots fired incident

    Roanoke Police investigate shots fired incident

    Tuesday, July 29 2014 10:37 PM EDT2014-07-30 02:37:03 GMT
    On July 29, 2014 at 6:08 p.m. Roanoke Police were dispatched to the 1200 block of Orange Avenue NE to investigate a shots fired call. Immediately upon arrival officers detained several subjects believed to have been involved in the incident. The preliminary investigation suggests the individuals involved were traveling in two different vehicles on Hollins Road when at least one of the occupants in one of the vehicles starting shooting at the other vehicle. The vehicles separated briefly and t...
    On July 29, 2014 at 6:08 p.m. Roanoke Police were dispatched to the 1200 block of Orange Avenue NE to investigate a shots fired call. Immediately upon arrival officers detained several subjects believed to have been involved in the incident. The preliminary investigation suggests the individuals involved were traveling in two different vehicles on Hollins Road when at least one of the occupants in one of the vehicles starting shooting at the other vehicle. The vehicles separated briefly and t...
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.