DURHAM: Durham hopes new campaign during bowl game brings - WSLS 10 NBC in Roanoke/Lynchburg Va

Durham hopes new campaign during bowl game brings in more visitors

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DURHAM, N.C. -

The City of Durham is asking people to tweet out about the Bull City during tonight's Chickfila Bowl featuring the Duke Blue Devils in an effort encourage people to visit Durham.

The Durham Convention and Visitors Bureau, the Greater Durham Chamber of Commerce, and Downtown Durham, Inc are encouraging fans to use the hashtag #GoDurham during tonight's game. For those watching the game at home, they will see #GoDurham on the coaches' headsets.

Enter Contest Here

"Sports visitation in Durham is an increasingly high priority for us, and Duke playing in this bowl game is a great visibility opportunity, said Shelly Green, President and CEO of the Durham Convention and Visitors Bureau. "We want Durham hotels full on football weekends, so we decided to take it to the next level by giving away a weekend in Durham, too," Shelly said.

The hashtag #GoDurham is being used to push a new campaign called "The Great Durham Touchdown Getaway Giveaway." City officials hope the campaign will get people to enter the contest to win a weekend in Durham.

Only one person will and the winner will be announced on Monday, Feb. 3.

The prize includes two round trip tickets to RDU International Airport from anywhere in the continental U.S. that Delta Airlines flies, two nights at the Washington Duke Inn and Golf Club, dinners at some of Durham's celebrated cuisine restaurants, two premium seats to a Duke home Football game, and package of premium Duke sports memorabilia.

"Driving this conversation in social media is a community-wide effort.  We're hoping Duke and Durham fans everywhere will jump in and participate," said Sam Poley, DCVB's Public Relations Director.

Learn more about visiting Durham online.

Duke plays the Aggies from Texas A&M tonight at 8 p.m.

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