Why the Roanoke Valley is getting buzz - WSLS 10 NBC in Roanoke/Lynchburg Va

Why the Roanoke Valley is getting buzz

Why the Roanoke Valley is getting buzz

Posted: Updated:
Roanoke Valley - Since 2010, Virginia's Blue Ridge hired a public relations firm to help market the area. With that other initiatives took place including a collaborative effort from local hotels, restaurants, and shops.

Virginia's Blue Ridge had to cut some funds in other areas including advertising to pay about $100,000 annually for the public relations firm. The money comes from cutting advertising costs and through a grant from the Virginia Tourism corporation. The firm invites what it deems as a group of qualified journalists to the area for several days. Their airfare and travel is paid for and local businesses sponsor the journalists' stay.

"From an initiative this is the first time we brought in groups this large for this long and built tracks to give them the highlights of this region and to take new story ideas from season to season," says Catherine Fox, director of public relations and tourism.

One of those journalists is Steve Winston who was invited on one of the groups last year. He named Roanoke on his top ten list for Valentine's Day Getaways featured on World Property Channel. In a phone interview, he told us he loved the "retro feel" of Grandin Village and thought it was a great spot for a Valentines Day trip.
  • Franklin County accident causes lane closures on Brooks Mill Road

    State Trooper injured in accident on Brooks Mill Road

    State Trooper injured in accident on Brooks Mill Road

    Wednesday, July 30 2014 3:31 PM EDT2014-07-30 19:31:25 GMT
    State Police confirm that a trooper was involved in a crash Tuesday night.
    State Police confirm that a trooper was involved in a crash Tuesday night.
  • Fugitive sex offender captured in Roanoke

    Fugitive sex offender captured in Roanoke

    Fugitive sex offender captured in Roanoke

    Wednesday, July 30 2014 12:41 AM EDT2014-07-30 04:41:44 GMT
    ROANOKE (WSLS) - A man wanted for sex crimes against a minor was captured in Roanoke during a traffic stop.
    ROANOKE (WSLS) - A man wanted for sex crimes against a minor was captured in Roanoke during a traffic stop.
  • Roanoke Police investigate shots fired incident

    Roanoke Police investigate shots fired incident

    Tuesday, July 29 2014 10:37 PM EDT2014-07-30 02:37:03 GMT
    On July 29, 2014 at 6:08 p.m. Roanoke Police were dispatched to the 1200 block of Orange Avenue NE to investigate a shots fired call. Immediately upon arrival officers detained several subjects believed to have been involved in the incident. The preliminary investigation suggests the individuals involved were traveling in two different vehicles on Hollins Road when at least one of the occupants in one of the vehicles starting shooting at the other vehicle. The vehicles separated briefly and t...
    On July 29, 2014 at 6:08 p.m. Roanoke Police were dispatched to the 1200 block of Orange Avenue NE to investigate a shots fired call. Immediately upon arrival officers detained several subjects believed to have been involved in the incident. The preliminary investigation suggests the individuals involved were traveling in two different vehicles on Hollins Road when at least one of the occupants in one of the vehicles starting shooting at the other vehicle. The vehicles separated briefly and t...
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.