Texting Campaign Takes Flight - WSLS 10 NBC in Roanoke/Lynchburg Va

Texting Campaign Takes Flight

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LIfe-Guard 10 LIfe-Guard 10

Carilion Clinic's Life-Guard Team is working together to prevent some of the accidents they respond to.

"Our goal is to hit every high school in our response area which would be anywhere in the New River Valley, Roanoke area and the Lexington areas," says Life-Guard Paramedic, Robert Youther.

Salem High School is the first the roanoke valley to see the pictures that the group uses in presentations. The safety message had an impact on Vincent Pinello and Hannah Farrell.

"It was really eye opening to me just seeing some of the pictures of the crashes he showed us," says Pinello.

"He talked about how a lot of people don't really think much of it, not even just texting," explains Farrell.

When Does it Happen?

80% of crashes

3 seconds of the event (with this add on can it look like a stop watch and count up from 1 to 3?)

- Virginia Tech Transportation Institute

Virginia Facts 2012

100,000 driving

60,000 hurt

700 deaths

80% from distracted driving

Chris Nuckols is helping with the program from the Carilion Clinic in the New River Valley.

"It has gotten out of hand and we are hoping to cut back on the amount of fatalities and accidents," explains Nuckols.

The goal is to fill a huge banner with signatures that are pledges to start making our roads safer for everyone.

Life-Guard members are visiting local high schools to talk about the importance of avoiding distractions while driving.

Salem driver's education students got a visit from a Life-Guard Paramedic at the end of March. They are the first group of students in the Roanoke Valley to see pictures of crashes related to texting and driving.

Tonight on WSLS 10 and throughout the day Karen McNew is learning more about the road safety program and how it is attempting to create safer communities.
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