Hot temperatures mean a boom in Roanoke businesses - WSLS 10 NBC in Roanoke/Lynchburg Va

Hot temperatures mean a boom in Roanoke businesses

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ROANOKE, VA - When the temperatures heat up people look for all kinds of ways to cool off.

Some people splash in Smith Mountain Lake and others find shade on the banks of the James River.

On Brambleton Avenue Deb's Frozen Lemonade stays busy with a constant stream of customers lining up for the icy treat.

The owner Debra Castelli says she will sell about 200 gallons today. There is also a lemonade truck that makes 90 stops a day through Roanoke and Vinton.

She says it is definitely a seasonal business and they stay busy in the warmer months.

Roanoke statistics:
-Our first 90 degree day in 2013 was April 10th
-we average one 90 degree day every other May
-July has the most 90 degree days averaging about ten

"It's a little too hot. I prefer it in the 70s but any things preferable to rain and ice," said Elizabeth Mory who enjoys biking on the greenway and stops at HITS Frozen Treats to cool off.

HITS had its best April in four years last month and makes about 150 gallons of ice cream each week.

"It gets busier later in night in fact. We close at nine but there will probably be people here past 10 o'clock tonight," said Richard Mardian, the owner of HITS.
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Roanoke, VA 24022-0010

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