PITTSBORO: Roadhouse has a little something for everyone - WSLS 10 NBC in Roanoke/Lynchburg Va

Pittsboro Roadhouse has a little something for everyone

Posted: Updated:
Since opening Pittsboro Roadhouse and General Store in August 2012, the owners say business has grown month-to-month. Since opening Pittsboro Roadhouse and General Store in August 2012, the owners say business has grown month-to-month.
PITTSBORO, N.C. -

From live music and good food to a general store and local artwork, the Pittsboro Roadhouse offers a little something for everyone.

"There's a lot going on in this restaurant," explained owner Maria Parker-Lewis. "You have the food, you have the music, you have shop, you've got local artwork on the walls."

The building wasn't always an all-purpose community gathering spot, though. In 1947, the space originally opened as a car dealership -- Justice Motors Corporation.

It was then later occupied by another cafe, the General Store Café. But like so many small businesses, it couldn't survive in the recession.

That's when Greg Lewis and Maria Parker-Lewis came in and made it their own while also filling a void in the heart of downtown Pittsboro.

"The name 'Roadhouse' just beckons you," said customer William Goyette, who visits the Roadhouse two to three times each week. "It's like the destination -- get in your car, drive to the Roadhouse."

Since opening Pittsboro Roadhouse and General Store in August 2012, Greg said business has been great.

"We've been progressively growing month in, month out," he said.

In addition to being a place where locals and passersby can kick back and relax, Greg and Maria's attention to detail has been a contributing factor to the Roadhouse's success.

"We changed the acoustics. We brought in a sound engineer," said Greg Lewis.

Maria Parker-Lewis added, "It was important to promote the type of lifestyle that I want to lead. I think this restaurant really enables us to do that by supporting the farmers, by supporting the artists."

While working there six and sometimes seven days a week, Greg said the toughest part about running the Roadhouse is not being home with his three daughters. Still, the store's 30-some employees have become like a family to him too.

"We are a Roadhouse family. Everybody in here treats it as a family," Greg Lewis said. "No one's above doing anything. That's what makes family businesses succeed. That's where small businesses have an advantage over the chains.

"We all work together. We all know each other's family. We will all do anything we can to help each other's families."

There are regularly different kinds of bands playing the Roadhouse, including classic rock, shag, folk and big band music, and the owners routinely host various charity groups to help out in the community.

And a sign that Pittsboro Roadhouse and General Store is about more than just profits: Greg and Maria said they plan to launch an outreach program in June to deliver meals to the elderly on Sunday. To make that work, they said they'll need help from volunteers in the community.

Copyright 2014 WNCN. All rights reserved.

Justin Quesinberry

Justin is a reporter for WNCN and a North Carolina native. He has spent the better part of the last decade covering the news in central North Carolina.  More>>

  • Police investigating shooting near VSU campus

    Police investigating shooting near VSU campus

    Police investigating shooting near VSU campus

    Friday, August 22 2014 8:57 AM EDT2014-08-22 12:57:58 GMT
    ETTRICK, VA (WSLS) - Police in Chesterfield are investigating reports of an overnight shooting near the Virginia State University campus.
    ETTRICK, VA (WSLS) - Police in Chesterfield are investigating reports of an overnight shooting near the Virginia State University campus.
  • Danville police investigate possible gang activity

    Danville police investigate possible gang activity

    Thursday, August 21 2014 10:40 PM EDT2014-08-22 02:40:38 GMT
    Danville police said 8 people face charges of prohibited street gang activity in connection to an attack of a 49 year-old man.
    Danville police said 8 people face charges of prohibited street gang activity in connection to an attack of a 49 year-old man.
  • Hundreds of marijuana plants seized in Henry County

    Hundreds of marijuana plants seized in Henry County

    Friday, August 22 2014 1:13 PM EDT2014-08-22 17:13:01 GMT
    Investigators with the Henry County Sheriff's Office and the Virginia State Police have seized 221 marijuana plants around a home in Bassett.
    Investigators with the Henry County Sheriff's Office and the Virginia State Police have seized 221 marijuana plants around a home in Bassett.
Powered by WorldNow

WSLS 10, P.O. Box 10
Roanoke, VA 24022-0010

Telephone: 540.981.9110
Fax: 540.343.3157
Email: news@wsls.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.