TV show puts 'fast and slow lanes' on DC sidewalk - WSLS 10 NBC in Roanoke/Lynchburg Va

TV show puts 'fast and slow lanes' on DC sidewalk

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By JESSICA GRESKO
Associated Press

WASHINGTON (AP) - Pedestrians along a short stretch of sidewalk in the nation's capital are being confronted with a choice.

"No cellphones," says lettering on one side.

"Cellphones," says the other lane. "Walk at your own risk."

A National Geographic Channel spokesman acknowledged Thursday that the network was behind the temporary signage, which ran for about a block on the city's 18th street.

The spokesman says pedestrians' reactions are being filmed for a new television series called "Mind Over Masses."

He declined to discuss the experiment taking place.

A filming notice on a city website said the new science show uses "what we know about human behavior" to create fun and "interactive solutions to everyday problems."

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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