Many sports fans have heard the concept of naming rights, in which corporations pay franchises lots of money to have stadiums or arenas named after their company.
In the light of the pandemic that has prevented many fans from attending games, Little Caesars is taking naming rights even further in Canada and the United States.
For the remainder of the National Hockey League season, the pizza chain is running a campaign in which fans can sell the naming rights to their living rooms, basements, or whatever place they view hockey games in -- in exchange for pizza deals.
People can sign a “naming rights contract” and agree to refer to their game-viewing space as the “Little Caesars NHL Hockey Room,” and hang a sign provided by the company indicating it as such.
In exchange, the company will give exclusive deals on pizza every Wednesday night.
As of mid-March, more than 700 people had signed up for the promotion in Canada, according to Strategy.
For U.S. customers, the first 600 fans to sign a contract will receive a $50 nhl.com shop gift card, a free ExtraMostBestest pizza with the purchase of any other pizza each Wednesday throughout the remainder of the season, signage displaying the new name and a VIP lanyard.
To view the contract on the Little Caesars website, click or tap here.
In addition, people who sign the contract can follow the company on Facebook and Instagram to participate in a public negotiation process to keep naming rights and earn further rewards.
Would you do it? Let us know in the comments below.