They wanted to snag the votes of Harvard students, so James Mathew and Ify White-Thorpe, who ran for president and vice president of Harvard’s Undergraduate Council, decided to make a music video.
“Basically, coming into this campaign, we knew we wanted to do something musical, something that was going to separate us from every other ticket. We had a capacity to do something unique in that sense,” Mathew told InsideEdition.com.
A few phone calls to friends and a few hours of filming later, the video was done.
"This video encompassed everything that we were running on. It encompassed diversity and inclusion,” White-Thorpe told InsideEdition.com.