How 2 Harvard Students' Campaign Music Video Became a Viral Sensation

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They wanted to snag the votes of Harvard students, so James Mathew and Ify White-Thorpe, who ran for president and vice president of Harvard’s Undergraduate Council, decided to make a music video.

“Basically, coming into this campaign, we knew we wanted to do something musical, something that was going to separate us from every other ticket. We had a capacity to do something unique in that sense,” Mathew told

A few phone calls to friends and a few hours of filming later, the video was done. 

"This video encompassed everything that we were running on. It encompassed diversity and inclusion,” White-Thorpe told