French high-end luxury brand Louis Vuitton has said they will make hand sanitizer during the coronavirus pandemic.
The announcement made by LVMH, Louis Vuitton's holding company, comes after 120 deaths were reported in France. The brand's perfume line will be repurposed to make hand sanitizer, which will be delivered to medical professionals at no cost.
"These gels will be delivered free of charge to the health authorities," LVMH said in a statement. “LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.”
LVMH also owns Dior and Givenchy as well as champagne Moet & Chandon, Tag Heuer watches and jeweler Bulgari.