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Small Business Saturday helps generate foot traffic

Small Business Saturday helps generate foot traffic (Image 1) (Copyright by WSLS - All rights reserved)

BLACKSBURG (WSLS) - Black Friday is when many shoppers capitalize on sales at big box stores and other companies.

Saturday small businesses looked to keep the shopping trend going .

Small Business Saturday started for years ago and is still going strong.

American Express reported back in 2012 that Americans spent $5.5 billion at small businesses nationwide.

Businesses in Blacksburg say they've seen more foot traffic inside their shops.

Businesses on Main Street had big discounts.

Mad Dog business owner Dorothy Egger has participated in the event since it started in 2010.

While she couldn't say how much of an increase there's been in customers, she did say this year Small Business Saturday was advertised very well.

"The emphasis gets stronger this year I think it started so early for everyone to go out you see it constantly on tv being advertised all the social media," Egger said.

Egger said people are coming in and buying more items for Christmas.

"Buying a christmas collar for her dog I've sold all kinds of reindeer, clothing," she said.

At the YMCA Thrift shop in Blacksburg people are also buying Christmas items.

They say compared to last year's Small Business Saturday, they've seen a 30 percent increase.

"The economy seems to be in a better state. People are feeling a little bit better about what's going on plus we're at the entry level for price points for everyone," Ron Ovelgonner, Director of YMCA at Virginia Tech Thrift Shop said.

Ovelgonner said another perk is Small Business Saturday fell on the day after Virginia Tech played UVA.

"We're looking for a lot of customers to come and see us. A lot of the alumni are back in town, the regulars are coming in. It's a very important day for us,' Ovelgonner said.

Ovelgonner said the money from the sales go toward programs that help people find work in the New River Valley.