VINTON (WSLS 10) - William Byrd High School students are making a difference taking part in a first ever social media campaign for the Salvation Army.
This year the Roanoke chapter of the army kicked off a campaign called #IRangTheBell to raise awareness of the Red Kettle season.
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Terrier students are volunteering to get the word out on the Red Kettles set-up around the Roanoke Valley by posting pictures to social media with #IRangTheBell.
"It's really exciting because it's so new and it's a new idea, so it's like brand-new we can start from and build from it," said Ali Shail, WBHS junior.
"It's been amazing to partner and the excitement that they've given to this project and really starting to run with it. I never thought it would go this route," explained Salvation Army Captain Bill McKinley.
In the coming days students will put together a video to raise awareness to give to the Salvation Army.
The Red Kettle campaign funds the majority of the Salvation Army's programs throughout the year, so hitting fundraising goals during the holidays is important for the non-profit.