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Roanoke Valley Convention and Visitor's Bureau website seeing record-number of visits

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ROANOKE (WSLS 10) - The Roanoke Valley Convention and Visitor's Bureau is seeing a record number of visitors on its website this spring.

So far this month, Visitvablueridge.com has had 76,000 unique visitors. That number represents each person who goes to the website.

In March 2015, the website only had 47,000 unique visitors.

The convention and visitor's bureau said it credits the increase to a new online and print-advertising campaign.

"We're so excited over the popularity of Virginia's Blue Ridge," said Landon Howard, the president of Virginia's Blue Ridge. "It's growing every month with all that's going on in our region. We're seeing a lot of activity."

A $25,000 Virginia Tourism Corporation Grant helped pay for the ad campaign.