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Averett University unveils new logo

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DANVILLE (WSLS10) - Averett University in Danville has a new logo.

University leaders unveiled it Tuesday morning. The previous logo had been in place for about 16 years.

The new logo still features the columns and the phraverse "Since 1859", but the phrase "Big Dreams Bold Futures" is gone. The logo is now blue instead of black and white.

University leaders said the change symbolizes how much the university has changed over the past few years and that is a way to make the university more marketable.

"Brand excellence is so important," said Averett University President Dr. Tiffany Franks. "So, this announcement this morning is one more important step we are taking to achieve that brand excellence."

The university is also considering adding new degree programs and more dorms in the near future also as part of the effort to make the university more marketable.

The new logo will officially go into use on July 1.