ROANOKE (WSLS 10) - Mark your calendars ice cream lovers because on April 12 is Free Cone Day at Ben & Jerry's Scoop Shops.
Go to a Ben & Jerry's Scoop Shop between 12-8 p.m. to get your free ice cream.
For the past 37 years, Ben & Jerry's has opened scoop shops to dish out free ice cream to fans.
The tradition has continued to grow, beginning in the small state of Vermont, and now spanning across the globe.
The company was founded on the idea that business has not just the opportunity, but also the responsibility to give back to the community.
Free Cone Day is a long-standing tradition when it comes to benevolent acts, and as Jerry said, "If it's not fun, why do it?" The annual anniversary merges the two founding principles and demonstrates that giving back to the community is just as sweet as free ice cream.
"We love getting involved with and giving back to our communities. It's amazing what we can do together over shared values and several scoops of ice cream," said Philip Nowlin, Franchisee, Ben & Jerry's of Roanoke.
Ben & Jerry's continues to deliver upon the chunky and funky flavors fans have grown to love and expect, and Free Cone Day 2016 will offer just that.
In addition to dishing out the chunks and swirls, Ben & Jerry's scoop shops will partner with local non-profit organizations to spread the word about worthy causes within their communities.
Log on to www.benjerry.com/scoop-shops/free-cone-day to find Free Cone Day at a scoop shop near you.