LYNCHBURG (WSLS 10) - Lynchburg's Paint Party will be held on Saturday, April 30.
Organizers for the inaugural event expect thousands to converge on Downtown Main Street, which will be covered in more than 150 gallons of paint.
The team making the party happen is comprised of promoters that have produced more than 200 events.
DJ Enferno, Madonna and Rihanna's touring DJ, will headline the event. The Red Bull Wings Team will also make an appearance.
In addition, the concert will also include cryo guns, confetti explosions, LED beach balls, and local vendors.
Organizers hope the paint party will put the Hill City on the map, as tickets have been purchased from more than 30 states.
Lynchburg's Paint Part kicks off at 6:00 p.m in the Main Street parking lot.
To buy tickets, click here.