North Carolina company expanding to Danville, creating jobs


DANVILLE (WSLS10) - A company based in Greensboro, North Carolina is expanding to Danville in an effort to help more senior citizens.

The Launch Place announced on Tuesday that it is investing $200,000 in Roobrik, Inc.

Roobrik plans to use the money to expand its computer-based program.

The program helps senior-care organizations help people caring for an elderly person find answers to questions about how to care for them and what type of care they need.

"You can go to roobrik.com or one of our partner sites today and get answers to these incredibly complex, high stakes questions in just about four minutes," said Roobrik Co-Founder and CEO Nate O'Keefe.

O'Keefe said the goal is to hire about six more employees, for a total of 10 employees, by the end of the year as the company works to get its Danville office up and running.