Roanoke Pride celebrating LGBT community and diversity in Southwest Virginia this weekend

ROANOKE (WSLS 10) - The 27th Annual Pride in the Park Festival kicks off this weekend in Roanoke.

Organizers said the festivities are a way to celebrate the LGBT community and diversity in Southwest Virginia.

Organizers said this will also be the fourth year for the Pride Parade.

Events are set to place Saturday and Sunday at Elmwood Park.

Performers include singer Blu Cantrell and Beverly McClellan from NBC's "The Voice".