'American Girl' dolls coming to limited Toys R Us stores

(Credit: NBC Chicago)
(Credit: NBC Chicago) (Copyright by WSLS - All rights reserved)

LYNCHBURG (WSLS 10) - The American Girl dolls will officially go on sale at stores on Saturday.

Toys R Us will become the first US based retailer to feature an American Girl shop.

It's part of the Toys R Us strategy to entice customers into its stores ahead of the holidays.

The Toys R Us in Lynchburg will be one of just 100 stores nationwide to feature the dolls.

It's one of only two in Virginia; the other is in Norfolk.