What's News Today: December 1, 2017

Here's a look at some of the stories we'll be following today

Today is opening day for the Celebration of Lights in Lynchburg.  Riverside Park will be lit up through January 1st.  The family friendly drive through attraction includes holiday light displays built by Lynchburg businesses and organizations.

Downtown Moneta holds its annual Christmas Parade tonight.  The theme for this year's parade is "Peace on Earth."  The parade begins at 7 p.m.

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The city of Salem kicks off the holiday season this weekend.  On Friday, head downtown for the tree lighting at 6 p.m. with the parade at 6:30 p.m.  

The town of Blacksburg will light its Christmas tree Friday night.  The town's annual holiday parade will also take place that night at 7 p.m.  You can watch the tree lighting live on 10 News at 5:45 p.m.

Roanoke's tallest building will get festive starting today with a new LED lighting system.  The crown of the Wells Fargo Tower will be lit up and can be individually controlled to create a light show.  The new lighting system makes it more powerful and energy efficient.

The city of Roanoke holds a public meeting today to talk about funding requests for non-profits.  Non-profits that are asking for funding from the city during its next budget year will attend to review the steps and documentation required to submit an application.  

Help kids get school supplies and take care of your library fines.  The Danville Public Library will waive $2 in fines and fees with a donation of each school supply donated, up to $50.  The Supplies for Fines campaign runs through the end of the month.

The Lynchburg Humane Society will waive the fee for adoption for cats and dogs today through Sunday.  It received a $2,500 grant to cover the fees, as well as spay and neuter services, microchipping and vaccines.  

Roanoke County will introduce its new marketing brand today.  It will be a reflection of the county's vision statement and identity as an outdoor destination.  The announcement will be made this morning at 10 a.m.