$840,000 to be awarded to local tourism initiatives

The grants are geared toward bringing in tourists to Virginia's Blue Ridge.
The grants are geared toward bringing in tourists to Virginia's Blue Ridge. (Copyright by WSLS - All rights reserved)

RICHMOND, Va. – More than $840,000 in matching grant funds will be awarded to local tourism initiatives, Gov. Ralph Northam announced Tuesday. 

It's part of the Virginia Tourism Corporation's Marketing Leverage Program, which is designed to help attract more tourists. 

This money will be divvied among 56 local tourism initiatives. 

A minimum of three Virginia entities must partner financially to apply for a grant. Partners may consist of Virginia cities, towns, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other tourism-related businesses.

The next round of VTC Marketing Leverage Program grants will open on April 10, 2018, with a June 26, 2018 deadline. Localities interested in applying can click here for more information.

A full list of Marketing Leverage Program grant recipients can be found below:

Program Name

Lead Partner

Award Amount

"A Walk Through History": Augmented Reality Project at Museum

Shenandoah Valley Battlefields Foundation


"Untap the Possibilities” ~ Suffolk, Virginia’s Craft Brew Marketing Initiative

Suffolk Division of Tourism


“Discover Shenandoah” Weddings Drink Virginia Wine and Spirits

Discover Shenandoah


91st Shenandoah Apple Blossom Festival®

Shenandoah Apple Blossom Festival


A Masterwork in Progress

William King Museum of Art


Biplanes and Brews

Military Aviation Museum


Birthplace of Country Music – 2018 Video Development Project and Marketing Campaign

Birthplace of Country Music


Blue to New Regional Agritourism Brand Launch

Giles County


Boat to the Beach

Colonial Beach Chamber of Commerce


Brand USA Road Trip Video

Arlington Convention and Visitors Service


Breaks Adventure Athlete Films

Breaks Interstate Park


Celebrating 25 Years of Vacations

Heart of Appalachia Tourism Authority


Come to the Mountains of Southwest Virginia

Chestnut Creek School of the Arts


Crab Orchard Museum Website & Marketing

Crab Orchard Museum


Craft Beer & Music Festival- weekend in Exmore, VA

ESO Arts Center


Damascus - A Friendly Shoulder

Town of Damascus


Discover Bristol 2018 Creative Content Development and Marketing Campaign

Bristol Convention & Visitors Bureau


Discover Inspiration On Every Corner

Weyanoke Hotel


Erik the Travel Guy goes to Montgomery County VA

Montgomery County Regional Tourism Office


Experience Appomattox Marketing Campaign

Appomattox Chamber of Commerce


Experience Russell Phase II: Climb High & Float Easy

Russell County Tourism


Explore the New River City—How One Family Helped Shape Virginia

Radford Heritage Foundation


Find It In Farmville: Phase II

Town of Farmville


Genuine Smithfield and Isle of Wight Mobile Responsive Website

Smithfield & IOW Tourism


GoChesapeake / Chesapeake Passport

Virginia Water Tourism Corp


Hampton Roads Soccer Council (Hampton Roads Soccer Complex and North American Sand Soccer Championship)

Hampton Roads Soccer Council


Hanover Virginia Tourism Marketing Campaign

Center of the Universe Brewing Co.


Heroes of Music & Music for Heroes - Discover Virginia through the Arts

Virginia Arts Festival


I love this ______. Fill in your blank in the Shenandoah Valley

Massanutten Bike Park


Let the Exploration Begin Washington, DC Campaign

Shenandoah Caverns


Lynchburg is for Lovers

Academy Center of the Arts


Marketing Materials and Non-Print Advertising

Garth Newel


Martinsville Speedway - Fall 2017 VTC Marketing Leverage Program

Martinsville Speedway


New Regional Website, Eastern Shore

Eastern Shore of Virginia Tourism Commission


NRV Trail Guide

New River Valley Regional Commission


People of Page

Page County Economic Development/Tourism


Philpott 3

Martinsville/Henry County Tourism


Plan a Weekend Getaway in Olde Towne Portsmouth

Olde Towne Business Association


Portsmouth Cultural Arts District Marketing Campaign

Portsmouth Department of Marketing, Communications & Tourism


PPTF 2018 Marketing Grant Request

Petersburg Preservation Task Force


Pulaski Paths Forward

Pulaski County Chamber of Commerce


Rails, Trails and Ales in Virginia's Blue Ridge

Virginia's Blue Ridge


Revitalized Downtown Wytheville Campaign 2018/Expanded Wytheville Website Phase Two

Wytheville Convention & Visitors Bureau


Richmond Black Restaurant Experience - Marketing Campaign 2018

Virginia Black Restaurant Experience


Richmond Festival of the River

Richmond Symphony


Rives Theatre in Martinsville VA

Rooster Walk, Inc.


Roanoke Street Pub

Deschutes Brewery


This is Our Rush Hour DC Metro Takeover

Shenandoah County


Tom Tom Founders Festival

Tom Tom Founders Festival


Trails & Tracks: Get Outdoors in Luray & Page County

Luray-Page County Chamber of Commerce


Tween Rivers Trail Brand Awareness Campaign

Rappahanock-Rapidan Regional Commission


Virginia Craft Spirits Roadshow & Related Marketing Activities

Virginia Distillers Association


Virginia Highlands Festival "Create"

Virginia Highlands Festival


Virginia's Crossroads - Find Your Path!

Mecklenburg County VA Tourism Office


Website Creation Part II: Content is King

Abingdon Convention and Visitors Bureau


Your Ticket To The Blue Ridge

Blue Ridge Travel Association