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Between heavier opioid marketing and scary new stats, what can we do?

More deaths follow more marketing, chances of OD death greater than car crash

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For the first time on record, the odds of dying from an opioid overdose in the U.S. are now greater than those of dying in a car crash.

Let that sink in for a minute.

The grim finding came last week from the National Safety Council, which analyzed preventable injury and fatality statistics from 2017.

Read more: More likely to die from opioid overdose in US than car accident

And then four days after that report, a study published in the journal JAMA Network Open said that the more money pharmaceutical companies spent marketing opioids to doctors, the more prescriptions doctors wrote for those drugs -- and the more fatal opioid overdoses followed.

Read more -- Study: More overdose deaths follow heavier opioid marketing

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The study found that for every 1,000 people living in an area, opioid prescribing rates increased 182 percent, and prescription opioid overdose deaths increased by 9 percent for every $5.29 a pharmaceutical company spent on perks such as lunches and trips for doctors.

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So, what can we do? This has been a lot to digest, between these two reports. Dive into the data, familiarize yourself with the numbers and visit our resource center if you or someone you know needs help.


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