Devils Backbone will bring a free music and beer festival to Roanoke

August 3 event will take place in Elmwood Park


ROANOKE, Va. – A battle of the bands is coming to downtown Roanoke this summer, thanks to Devils Backbone Brewing Company

The Road to Hoopla will be a free concert and beer festival in Elmwood Park. 

The August 3 event will feature four regional music acts that will compete for a spot to play at the brewery's fall festival, Hoopla, which is scheduled for September 27-29. 

Concert-goers can vote for the Chupacabres, Morgan Wade, Tony Camm & the FUNK Allstars, or 49 Wincester. 

There will be games, Hoopla ticket giveaways, food trucks, vendors, and of course, beer. 

Gates will open at 3 p.m. and music will start at 3:45 p.m. 

Beer proceeds will go to the Roanoke Outside Foundation.