Burger King’s meatless Impossible Whopper is a big success for the restaurant -- and now it’s targeting the first meal of the day.
The chain will test a meatless breakfast sandwich in five markets later this month.
The Impossible Croissan’wich has eggs and cheese on a croissant coupled with a plant-based sausage patty from Impossible Foods.
Burger King says meatless menu options have been key to bringing in younger customers.
The Impossible Croissan’wich will only be available for a limited time -- but if it does as well as the Impossible Whopper, you can likely expect a nation-wide roll-out.
Dunkin’ began offering a similar meatless breakfast option in November with a sausage patty made by Beyond Meat.