Panera launching coffee subscription service
Panera Bread has a treat for java junkies.
It’s unveiled a new, nationwide coffee subscription program that offers unlimited hot or iced coffee.
Niren Chadhary, the CEO of the St. Louis-based chain, tells USA Today the goal is to change the face of the industry.
The price tag on a monthly subscription is $8.99.
The unlimited access to coffee is available at all hours and for any sized cup.
Those interested first have to become a member of Panera’s loyalty program, MyPanera.
Panera tested the program in four cities for a three-month period and saw a large increase in customer visits and food sales.
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