Panera launching coffee subscription service

Panera Bread has a treat for java junkies.

It’s unveiled a new, nationwide coffee subscription program that offers unlimited hot or iced coffee.

Niren Chadhary, the CEO of the St. Louis-based chain, tells USA Today the goal is to change the face of the industry.

The price tag on a monthly subscription is $8.99.

The unlimited access to coffee is available at all hours and for any sized cup.

Those interested first have to become a member of Panera’s loyalty program, MyPanera.

Panera tested the program in four cities for a three-month period and saw a large increase in customer visits and food sales.