LYNCHBURG (WSLS 10) - The American Girl dolls will officially go on sale at stores on Saturday.
Toys R Us will become the first US based retailer to feature an American Girl shop.
It's part of the Toys R Us strategy to entice customers into its stores ahead of the holidays.
The Toys R Us in Lynchburg will be one of just 100 stores nationwide to feature the dolls.
It's one of only two in Virginia; the other is in Norfolk.
Copyright by WSLS - All rights reserved