COLUMBUS (WCMH) — It's like a real life version of "Charlie and the Chocolate Factory."
Bud Light is giving one lucky football fan five decades worth of Super Bowl tickets. All you have to do is find the golden cans.
Anheuser-Busch began selling the golden cans this week as part of their Super Bowl promotion. In all, some 37,000 gold cans will be sold 18-, 24-and 30-packs of beer across the country, except in the state of California, NBC News reports.
"All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch," director of NFL partnerships Anna Rogers said to NBC affiliate KPRC-TV. "Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?"
Each week, six golden can holders will be selected to win a pair of season tickets to the team of their choice. Then at the very end, one lucky winner will get the grand prize of Super Bowl tickets for the next 51 years.
Many people are already posting their golden cans on Twitter, hoping they'll be one of the lucky ones selected.
The promotion runs through Jan. 13, 2017. In order to win the grand prize, you must follow these instructions:
- Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit budlight.com to download and print a gold can wrap.
- Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hasthags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com.
- Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
- One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.
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