Roanoke Valley gears up for day of online giving

By Erin Brookshier - Virginia Today Reporter
Copyright by WSLS - All rights reserved

ROANOKE (WSLS)-- Across the nation, cities have hosted online give days to raise money for local charities and nonprofits, now Roanoke is getting in on the action.

The countdown is officially on for the first ever Roanoke Valley Gives Day, an online event that's expected to bring in hundreds of thousands of dollars for local organizations.

The day of giving will begin on March 16, at 12:01 a.m. and will run for 24-hours straight. Organizers say they hope to raise $150,000 to benefit local nonprofits.

Based on similar events across the state, leaders hope this one will be just as successful. The Amazing Raise in Richmond raised more than $1.7 million dollars, Give4Good in Charlottesville raised $507,086 and GiveBig NRV raised $108,640 all in just 24-hours.

"It's very easy, you go to the website and pick from a list of organizations, it's right in front of you," says Beth Kelley, the accounting director for the Foundation for Roanoke Valley. "You can do it in your pajamas, when you're getting ready to go to bed or getting ready for work. Just take five minutes and do it. It's a very easy way to make a huge difference."

As far as donating goes, it seems there's something for everyone. The American Red Cross, Angels of Assisi, Downtown Roanoke Inc., and Family Service of Roanoke Valley are just a few of the 120 nonprofits that will benefit from the day.

"Get online, do some research and see what really means something to you and what you're passionate about," says Ruth Cassell, the Chief Development Officer for Family Service of Roanoke Valley. "Once you find it, one hundred percent of your donation will go to that agency. It gives them money they need. For us, it's child therapy, and that's money we can't get from anywhere else."

Despite having a handful of dedicated therapists and three child therapy rooms, there are still more than 30 children on a waiting list for play therapy. Cassell hopes that the money donated to Family Services will help the program reach even more children.

Click here to learn more about Roanoke Valley Gives Day and to make your donations on March 16.

Copyright by WSLS - All rights reserved