ROANOKE (WSLS 10) - A popular ice cream shop in Roanoke will be closing later this month.
Hits Frozen Treats, which located at 1115 Piedmont Street SE, will close because its owners are planning to retire.
Their pint sale on October 17 will be their last day.
Hits started serving ice cream sandwiches in the Star City in 1981.
Since then, owners Rick and Erin have created and expanded their ice cream flavors which are made in store with local products.
They posted the news on Facebook and have received a significant amount of support from the community.
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