Coca-Cola overcomes falling demand in North America and puts up strong fourth quarter sales
Coca-Cola reported higher-than-expected revenue in the fourth quarter as growth in Mexico, Germany and other markets offset lower sales in the U.S. The Atlanta-based beverage giant said Tuesday its revenue rose 7% to $10.8 billion for the October-December period.
Local advertising agency calls Budweiserโs move to pull Super Bowls โauthenticโ
For the first time in decades, Budweiser and other major brands are sitting on the sidelines of Super Bowl advertising. The iconic beer company said itโs putting its advertising dollars into vaccine awareness and access. While other brands have taken a substantial hit during the pandemic and simply arenโt forking out the millions. A local advertising executive said one factor may be companies are now reaching their audiences on multiple platforms. Pearman does believe advertisers will be back next after the dust of 2020 settles and they know the best tone to strike.
Coca-Cola gets in holiday spirit with two new flavors
WKMGCoca-Cola is spicing it up this holiday season. The beverage company introduced two new limited-edition flavors: Coca-Cola Cinnamon and Sprite Winter Spiced Cranberry, according to WKMG. Coca-Cola Cinnamon is the first holiday-flavored Coke offered in the United States. It delivers an aromatic and delightfully unexpected drinking experience, according to a press release. Sprite Winter Spiced Cranberry infuses the crisp, lemon-lime taste of Sprite with a warm spice blend and tart cranberry, company officials said.
Small cans resulting in big sales for Coca-Cola
The company reported sales that topped forecasts, thanks in part to a double-digit increase in volume for its 7.5-ounce mini cans. The company also said that its Coca-Cola Zero Sugar brand posted double-digit sales growth. Coke changed the name of its Coke Zero product to Coca-Cola Zero Sugar a few years ago. The company said Friday that Coca-Cola Energy and Coca-Cola Energy Cherry will be available in the US in January and that there will be zero-calorie versions of them as well. Coca-Cola Energy debuted in Spain and Hungary earlier this year and the company said it is now available in more than 25 countries.
Cinnamon-flavored Coke hitting shelves next month
Coca-Cola is hoping by the end of next month, you'll be ready to abandon your pumpkin spiced lattes and jump into some winter flavors. The soft drink company is planning to launch a version of its iconic soda flavored with cinnamon on September 13. Coca-Cola Zero Sugar was such a big hit there last year, Coke decided to bring it stateside. There's no word yet on whether we'll get the zero sugar version, a full sugar version or perhaps both. Coke also plans to launch a winter spiced cranberry variant of sprite at the same time.