The Salem Stampede Championship Rodeo is mourning the loss of a great cowboy.

SALEM, VA. – The ‘Borat’ sequel launched Friday on Amazon prime and features some big names, including Vice President Mike Pence and Rudy Guilliani, among others. But it wasn’t too long ago that southwest Virginia was part of the gag in the first ‘Borat’ movie. Sasha Baron Cohen, who plays Borat, brought a crew to the Salem Civic Center for the Salem Rodeo. Salem city councilman John Saunders, who was the assistant director of the Salem Civic Center at the time, said it was one of their busiest nights. The crowd cheers, which started out strong, dwindled as Borat continued on poking fun at the stereotypical country crowd.